AI reports that hand BDRs their talking points.
Reads buying signals from four data sources and writes the account brief before a rep has to ask.
LLMSignal fusionBDR alerts
I've run signal-based ABM across EMEA. Now I run it for you.
Years of EMEA demand gen and ABM inside a global cloud vendor's marketing team. Demandmate turns that experience into one weekly brief for B2B teams.
- 0+ yrs
- in B2B tech marketing
- 0 yrs
- inside a global cloud vendor's EMEA marketing
- 0
- own products shipped (Sprich, Qolect)
- 0
- roles in one — operator, analyst, PM, product owner
Hey, I'm Nico
B2B tech marketer in Munich. Eight-plus years in B2B tech marketing, five of them inside a global cloud vendor's EMEA marketing team, running demand gen and ABM across Enterprise, Mid-Market and Startup segments.
That's where I learned what Demandmate is built on: the right account at the wrong time is still the wrong account. Relaunching our ABM engine around buying signals doubled account-to-opportunity conversion.
Demandmate is that approach, run for you every week. I work alone, with agents I built myself. You talk to the person who does the work, and I won't promise more than the data can deliver.
Specialty coffee (I'm a certified barista) and my Border Collie. The rest of the time I'm on a bike, in the pool, or somewhere new.
- Munich, Germany
- EMEA
- German (native), English (full professional)
- Cloud & SaaS, fintech, industrial tech, AI & developer tools
- EMEA demand gen & ABM at a global cloud vendor (vendor role)
I've run this. Not just written about it.
+100%
Account-to-opportunity conversion
I ran scaled ABM across EMEA inside a global cloud vendor and relaunched the engine around buying signals. Same market, better timing.
Read the breakdown4 sources
AI briefs for sales reps
I built reports that read buying signals from four data sources and hand reps their talking points before they ask.
EMEA
Market by market
I know where data is thin and where contact rules are strict in each EMEA market. Your setup is weighted per country.
How signals differ across EMEAGDPR
Built to pass a DPO review
Companies first, people only at the moment of outreach, one suppression list. Easy to explain to your DPO.
The GDPR guideWhat I've built and run.
I relaunched EMEA's always-on ABM engine.
+100% uplift in Account-to-Opportunity conversion
One of the main enterprise marketing programs I've owned end to end. The engine runs in three phases — from raw buying signals, through buyer qualification and nurture, to BDR outreach talking points. Always on.
01
Signal identification
- First- & third-party intent
- Product intent identification
- Product & cross-product intent scored
02
Treatment
- Signal-triggered email nurture
- Account education & qualification on LinkedIn via ungated content
- Cross-product plays
03
Outreach
- BDR enablement across EMEA
- AI Sales Intelligence Reports hand account-level talking points
Sequences defined by the signals, not the template.
Multi-touch, multi-language outbound shaped by the play and the signal — not a generic sequence.
ClayMCPMulti-language
Grew a consented marketable database.
Grew an opt-in, consented database end to end, in step with legal.
GDPREMEAForecasting
I've owned the internal tools too, not just the campaigns.
Built and ran the systems Sales and Marketing leadership actually used to make decisions.
Program ownershipRevOps partnershipCross-functional
The work above sits behind an employer confidentiality boundary — shown here at the level of approach, my role, and relative results only. No confidential data, no account or customer names, no absolute numbers.
Sprich
A native macOS speech-to-text app I ship and sell.
sprichapp.comGmail → SevDesk VAT agent
Files invoices from Gmail into my bookkeeping. 10 hours a quarter down to 10 minutes.
Public repoLocal Specialty Coffee
A city-by-city guide to specialty coffee. A passion project, not monetised.
localspecialtycoffee.com
The stack I bring into any team.
- Company registers
- Job boards & ATS feeds
- News & press
- Public tenders
- Apify
- TheirStack
- PredictLeads
- North Data
- FullEnrich
- Icypeas
- Clay
- Hunter
- Demandbase
- 6sense
- Bombora
- G2 Buyer Intent
- TechTarget
- Dealfront
These need your own licence. I know how they work and fold their output into your brief.
- Salesforce
- HubSpot
- BigQuery
- Looker
- SQL
- Lemlist
- Instantly
- Claude
- MCP integrations
- Self-built agents
- n8n
- Make
- Zapier