Buying signals for B2B teams across EMEA

Know which companies are buying {right now}.

Weekly market intelligence for what you sell. Every Monday in your inbox.

Uncover the companies with real buying potential, who to contact and what to lead with.

Get 3 buying companies free [ See how it works ]

So your team puts its attention on the right accounts.

Monday Brief · Week 43Example

Fintech scale-up · Amsterdam

New VP Sales, four sales roles posted

Fit
Trigger
Engagement

Logistics group · Bavaria

First security officer role, reading your NIS2 guide

Fit
Trigger
Engagement

SaaS company · London

Paris office opened, first French sales hire

Fit
Trigger
Intent

The problem

Most companies in your market aren't buying right now. Only about 1 in 20 is. The rest get your emails anyway, and the ones who are buying find someone else first. You don't need more contacts. You need to know which ones are ready.

Source: Ehrenberg-Bass Institute for the LinkedIn B2B Institute, the 95-5 rule.

What you get every Monday

Not a target list. A reason to call.

Each week's brief holds the companies in your market that are moving right now. Here are a few examples.

Monday Brief · Week 43

Example. All companies are fictional.

Entry 1 of 4

Fintech scale-up · Amsterdam · ~150 people

Fit
Trigger
Engagement

Why now: A new VP Sales started three weeks ago and has posted four sales roles since. Two visits to your pricing page this month.
Who: The new VP Sales. Head of RevOps as second contact.
Recommended messaging: Lead with ramp time or forecast accuracy for a growing team.
Bring a case from a scale-up of similar size.
Channel: LinkedIn first, then a call.
Act by: Within two weeks. After that, the new stack is usually decided.

The tags show which of the four scoring dimensions fired. The more of them, the higher a company ranks. How companies are scored

See a full worked example of a Monday Brief

How it works

Six steps, every week. From monitoring your market to the accounts worth your time.

Catch the change while the window is open.

Every week I track your target market: job ads, company registers, news, funding, tenders and your own website.

Most buying windows open and close before a list-based team notices. You hear about them in time.

Job boards
Company registers
News and press
Tenders
Your website

Signals come from sources I run myself and from data providers I work with. Automated, and reviewed by me before anything reaches you.

How we're sourcing and scoring market intel for you

Four signal categories, scored for what you sell.

Fit

Could they buy from you at all?

Example signals

The right industry and size
Runs a tool yours works with
In scope of a regulation you help with
Looks like your won deals

Where it comes from

Company registers
Firmographic data
Website tech detection
Your CRM

Trigger

Did something just change?

Example signals

New leader in the buying team
Hiring wave or first hire in a function
Funding, new office, new country
Regulation deadline
Tool migration or new tech install

Where it comes from

Job boards and ATS feeds
Register filings
News and press releases
Public tenders

Intent

Are they researching the topic?

Example signals

A job ad names the problem you solve
Questions in communities and forums
Talks or sessions at events on the topic
Comparing vendors on review sites

Where it comes from

Job ad text
Communities
Event agendas
Review-site intent (your licence)

Engagement

Are they looking at you?

Example signals

Visits to your pricing page
Repeat readers of your content
Webinar or event sign-ups
A past champion joins the company

Where it comes from

Your website (company level)
Content downloads
Event lists
Your CRM

How they add up

No fitIgnored, however loud the signal.
Fit onlyOn the watchlist. No reason to talk yet.
Fit + TriggerEnters your Target Roster, kept in the background. Yours to see on request.
+ Intent or EngagementEnters your Monday Brief, with urgency.

Fresh signals count more. After about 30 days they fade.

Pricing

Start free. Pay when it's working.

Fixed scope, fixed price. You get companies to call, not a strategy deck.

00 · Start here · Free

Signal Sample

Three companies in your market that show buying signals right now. With why now, who to contact and recommended messaging. Ready in 3–5 working days. No commitment.

Get 3 buying companies free

01 · Setup

Signal Setup

one-time · 2–3 weeks

€3,000

I work out which signals predict a purchase for what you sell, where they show up in your markets, and how to rank them. Then I set up your weekly brief. The first one is included.

Your 5–10 buying triggers, ranked
Where to find them, market by market
Scoring and decay rules
A data protection briefing for your DPO
First Monday Brief included

02 · Every week

Monday Brief

monthly · cancel anytime

from €1,900 / mo

The companies showing buying signals this week. Why now, who to contact and recommended messaging, checked by me before it reaches you.

A fraction of what intent platforms like Demandbase or 6sense cost
Delivered via Google Sheets, email, dashboard or your CRM
Weekly human check of the top companies
Monthly tuning of what counts as a signal
Monthly report: meetings and pipeline from signals
Optional: your competitors' moves

Prices excl. VAT. For businesses only. Signal sourcing runs entirely on Demandmate's side.

Who should work with me

B2B teams in marketing or sales, selling deals worth €10K or more, anywhere in EMEA. You want fewer, better conversations.

Who should not work with me

Teams looking for simply a bigger email list, or a partner to run their sales outreach for them. I'll still help get your team on board.

Book a 20-min intro

Insights

Learnings you can use today.

All insights

17 October 2026 · 10 min read

Anatomy of a Monday Brief: What a Good Buying-Signal Brief Contains (With a Worked Example)

What belongs in each entry of a weekly buying-signal brief, what doesn't, a full worked example for a fictional finance-software company, and how a sales team uses and measures it.

Read article →

17 October 2026 · 15 min read

The Buying Signal Cheat Sheet: 20 Trigger Events, How Long They Stay Hot, and Where to Find Them

A reference for B2B teams selling across EMEA: 20 trigger events in six groups, with a working estimate of how long each stays hot, how much to trust it, and the public sources where it shows up first.

Read article →

17 October 2026 · 11 min read

7 Buying Signals B2B Teams Miss, and Where to Find Them for Free

Seven buying signals that predict a purchase, how long each one stays useful, and the free public sources across EMEA where you can spot them every week.

Read article →

Who you work with

Hey, I'm Nico.

B2B tech marketer in Munich. Years of running demand gen and ABM across EMEA inside a global cloud vendor's marketing team, from signal to sales conversation.

I work alone, with a stack of agents I built myself. You talk to the person who does the work. No account managers, no juniors.

More about me and my work

FAQ

Questions people ask first.

What exactly is in a Monday Brief?

The handful of companies in your market showing buying signals this week. For each: what happened, why it matters now, who to contact, recommended messaging, the channel, and an act-by date. Checked by me before it reaches you.

How do the 3 free companies work?

Email me what you sell and which markets you sell into. Within 3 to 5 working days you get three companies in your market that show real buying potential right now, in the same format as a brief. No commitment.

Which markets do you cover?

All of EMEA. Data coverage differs a lot between markets, so the setup weights signals per country.

What about GDPR?

Companies first, people only at the moment of outreach, one suppression list across tools. Contact rules differ by country and I flag them in the brief. It's built to pass a review by your data protection officer. It isn't legal advice.

What do I need to set up?

Nothing technical. Everything runs on my side. During setup we agree on your offer, your markets and what counts as a signal for you. The brief arrives as a Google Sheet (CSV), by email, in the Demandmate dashboard or directly in your CRM.

Can I cancel?

Yes. The Monday Brief is monthly and you can cancel anytime. Prices exclude VAT. Businesses only.