Hey, I'm Nico. I market tech and I build with it — operator, analyst, program manager, product owner, whatever a B2B growth and demand-gen team needs. Most recently: five years at Google Cloud's EMEA Marketing team.
Funnel analytics, forecasting, and the reporting a team runs decisions on. I design the tests, build my own reporting, and keep the data honest.
Campaign manager and program manager in one. I work hand-in-hand with Sales and Sales Ops — better bottom-funnel impact, smoother experience, more efficiency.
I don't reach for the existing playbook — I question it, then write a new one. Original concepts and copy, not templated, built and shipped by me.
DACH-native, EMEA-based, at home across cultures. I localize the message, I don't just translate it.
I pick up new tools and systems fast, and ship while I'm still learning them. Being new at something doesn't slow me down.
Fluent in AI and B2B tech buyers — DACH ones especially, where trust, security and data sovereignty decide the deal.
+100% uplift in Account-to-Opportunity conversion
One of the main enterprise marketing programs I've owned end to end. The engine runs in three phases — from raw buying signals, through buyer qualification and nurture, to BDR outreach talking points. Always on.
Hold a key and speak. Local Whisper on Apple Silicon, cleaned by an LLM, pasted into any app — fully on-device or via cloud with your own keys. $59 once, no subscription.
Why I built it
Reads buying signals from four data sources and writes the account brief before a rep has to ask.
Multi-touch, multi-language outbound shaped by the play and the signal — not a generic sequence.
Grew the opt-in, consented DACH database end to end, in step with legal.
Built and ran the systems Sales and Marketing leadership actually used to make decisions.
The work above sits behind an employer confidentiality boundary — shown here at the level of approach, my role, and relative results only. No confidential data, no account or customer names, no absolute numbers.
Outside client work, I run localspecialtycoffee.com, a growing city-by-city guide to specialty coffee. Where two things I actually love collide: chasing good coffee and exploring new cities when I travel.
A self-built agent that reads invoices out of Gmail and files them into SevDesk for German VAT bookkeeping. Turned a 10-hour-a-quarter task into about 10 minutes. One of several AI-supported processes I've built to run my own side projects.
Public repoFull-stack B2B tech marketer and builder in Munich. Native German, eight-plus years in B2B tech marketing — five of them as a vendor inside Google Cloud's EMEA and DACH GTM teams, running marketing programs across Enterprise, Mid-Market and Startup segments.
I can run the whole motion myself — demand gen, ABM, performance, outbound, events, and the analytics underneath — with AI doing the heavy lifting. I'm a technical marketer, so I know what each product can and can't do, and I won't overpromise past it.
On the side I build and ship my own products. That's where I stay hands-on: one person plus a stack of self-built agents.
I love the figuring out. I'm in it for the process — the building, the decoding, the part before the answer is obvious. The corporate ladder doesn't move me. Straight talk does: eye-to-eye with everyone from BDR to exec, and shipping the thing together.
Specialty coffee (I'm a certified barista), and my Border Collie. The rest of the time I'm on a bike, in the pool, or somewhere new — cycling, swimming, and travelling as much as I can fit in.
